Competitive Strategies Employed by Retail Supermarkets in...

1. Proposed working title: Competitive strategies employed by Retail Supermarkets in the UK: A comparative study. 2. Research Background: This research background focuses on competitive strategies employed by retail supermarkets in the UK.This background will give a general idea as what to anticipate in the report on strategies approach of leading retail supermarkets of the UK. Retail strategy is an overall plan or the agenda of action that has to follow by the retailer to get the success in the retail supermarket competition. (Barmen, B. Evans, J. 2006).The retail supermarkets environment has become tremendous competitive in recent years .Top supermarkets like Tesco, Asda, Sainsbury and Morrison are heavily investing in†¦show more content†¦Ã¢Å¾ ¢ An attempt to identify which of them are most beneficial for the consumer. 7. LITERATURE REVIEW: My research is on competitive strategies employed by the retail supermarkets in the UK.The information on this topic has been published all over the books, news papers, online journals and web reports. I would like to review some of the most striking opinions given by some authors and my views on it. â€Å"We do not vary our retail offer in line with levels of local competition. We and all the other major grocery multiples have national strategies on pricing, branding, advertising, quality, range and services.† Commented by Tesco (Press association, 2007) I also agree with the author’s view above. Tesco which is number one retail supermarket in the UK decides their strategies by comparing their strong rival’s strategies. Now day’s customers have lot of choice to do shopping because of the competition between retail supermarkets in the UK. Most of the people choose to do shopping on the criteria of pricing, looking at brand and quality of goods and also service provided by the retail supermarkets. I also use same criteria to do my shopping. â€Å"Tosco’s attack on Sainsbury’s southern stronghold reflected a more aggressive store opening programmer. But he also said that Sainsbury, which will this week release interim results, could begin to feel the effects of the credit crunch if consumer worries about weekly shopping billsShow MoreRelatedThe Global Financial Crisis And Its Effects On The Supermarket Industry Essay1518 Words   |  7 Pagessubstitute, working more with equity capital, improving efficiency and re-structuring debt (Beaver and Ross, 1999; Laitinen, 2000; Pearce and Michael; 1997; Zehir, 2005). Studies shows several mitigating effects of the economic downturn in the supermarket industry. The oligopolistic nature of the market is significant. 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